Why paint?

As the US distributor for Frenchic Furniture Paint you would think we had paint in our blood and in our bloodline, wouldn't you? Not necessarily. We were actually late discovering the joy of painting and even, frankly, what it is. I remember the first time I read about it on a social media forum and I was wondering, "Paint your furniture with chalkboard paint? Really?" 

The education started there, and like everything else that we've ever done, we threw our entire energy into learning and experiencing all we could. For over a year we scoured the area, driving up to four hours to larger nearby cities to buy various brands of chalk, clay, and mineral paints. We even had some mailed from as far away as Canada. The creative process of making one-of-a-kind masterpieces from run-of-the-mill mass-produced cast-offs is addictive! You really can make every piece uniquely yours! And it was SO easy! Soon we had a garage full of projects.  Then we purchased a box truck and spent our nights sitting in auction houses eating stale popcorn and drinking poor quality coffee. Then we opened a store!

And then...I struck gold! I discovered how to make my own paint from "oops" house paint. Don't do this. It's cheap. Oh, yes, it's practically free! Safe? No. I discovered there are reasons manufacturers are regulated by OSHA and EPA. I became very ill spraying my homebrew of latex and Plaster of Paris (but I got $55 for that nightstand I had bought for only $5!). I got so sick I stopped painting for 2 years to recover. Even the smell of paint made me sick. We closed our store and put painting and selling furniture on the back-burner for forever (we thought).

I guess you are wondering how we got from there to here?

The store we had started and had to let go became, through a series of events, ours again. As you know, everything commercial requires social media and the internet, and we began again networking with online forums and groups. One day I came across a posted picture that was so impressive I couldn't get it out of my mind. I eagerly showed it to my spouse and we realized it was an effect we couldn't reproduce with any of our existing products (even if we were to retry our homemade magic formulas!) I contacted the person who posted the picture (Linda Karslake of Linda Karslake Paint Studio) and asked her how she did it and she said she used only Frenchic Paint Products available in the UK where she lived. She went on to tell me that they were not only easier to use than everything else, but they are odorless and very safe. YAY! She also said they were only available in the UK. Not so yay. I did a little homework and discovered that Frenchic was the fastest-growing chalk and mineral paint in England's long history. Wow! We had to bring it here somehow.

Fast forward to today. It's here. Frenchic is here! Complete with our own website and this fantastic blog (go ahead and roll your eyes, it's ok, everyone else does). We have our own growing network of retailers we snobbishly call "stockists" in the finest Old World tradition.  Be sure to check out our Find A Stockist section of the site. If there isn't a stockist near to you feel free to order a sample of Frenchic to try yourself. The coverage is amazing, the quality is far beyond any competing product, and it is completely safe to use. Frenchic uses food-grade pigments in all the paints and cosmetic-grade colors in Frensheen, the drop-dead gorgeous metallic powders you can mix with our waxes and Finishing Coat. This is starting to sound like a sales pitch, which we all hate, so I'll sign off for now wishing you "Happy Painting!" 

 


22 comments

  • Hi,

    We are pleased to state that we are a rapidly growing store named “Fresh Grind LLC” with a thriving website, https://freshgrindusa.com/

    While exploring your website, we found that you are an amazing brand offering prestigious products, reflecting your dedication and sheer hard work.

    We are looking into a long-term business relationship with you and would like to promote your business online through our existing customer base and multiple social media
    High confidence that you will recognize this liaison’s scope and give us the privilege to play an important role in enhancing your business by taking it to the next level.

    It will be highly appreciated if you kindly share the detailed product feed and the requirements to open a business account to proceed further. I am sharing the EIN certificate along with the Resale certificate for your reference.

    Kindly let me know other details or documents you require from us, as I will be happy to provide them as soon as possible.

    Waiting for your positive response on this.

    Chris
    Manager Sales
    Chris@freshgrindusa.info
    213-814-3087

    Chris
  • Is it possible to get color swatches of all your paints?

    richard sanchez sanders
  • I have laminated kitchen cabinets (I had them refaced a few years ago) Would you recommend Frenchic for them and if so how would I go about it. Which products.

    Thanks

    Caroline Potter
  • I am SO excited about these products! I have an 8 foot dining table and 4 benches and a hutch that was in the family dining room since early ’50’s. It came from a steakhouse that had closed in New York. I have been longing to redo it, but not being the experienced painter ( one dresser done my entire life) I have been hesitant. After a Deer Run Revamps project I stumbled upon, I cannot stop thinking about this paint. How can I look at color options and samples so I can get this project started?

    Laura Turner
  • I am SO excited about these products! I have an 8 foot dining table and 4 benches and a hutch that was in the family dining room since early ’50’s. It came from a steakhouse that had closed in New York. I have been longing to redo it, but not being the experienced painter ( one dresser done my entire life) I have been hesitant. After a Deer Run Revamps project I stumbled upon, I cannot stop thinking about this paint. How can I look at color options and samples so I can get this project started?

    Laura Turner

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